In today’s fast-scrolling digital world, vertical video content is more important than ever. Platforms like Instagram, TikTok, and Facebook are optimised for mobile users, with 9:16 (vertical) video formats providing full-screen, immersive experiences. If you're already creating videos in the 16:9 (landscape) format, transforming that content to 9:16 is easier and more affordable than you might think—and it can make a huge difference in audience engagement. Let’s explore the benefits of vertical video and how you can maximize your reach without a hefty budget.
Why Vertical Content Works for Social Media
Higher Engagement and Interaction: Vertical video is perfect for mobile-first users, which makes up the vast majority of social media audiences today. With vertical content, you’re meeting viewers in the most convenient and comfortable format, eliminating the need for them to rotate their devices. Studies show that vertical videos often have higher engagement rates, with more likes, shares, and comments compared to landscape videos. This is likely because vertical video allows for a full-screen, uninterrupted viewing experience that keeps the audience focused on your message.
Optimised for All Platforms: Social media platforms favour content that keeps users engaged. Many platforms, including Instagram Reels, TikTok, and YouTube Shorts, are specifically designed for vertical formats, meaning your vertical video will appear more prominently and potentially be boosted in algorithms. When you convert your existing 16:9 videos into 9:16, you’re making the most of content you’ve already created and adapting it to a format that aligns with social media algorithms. This means increased visibility and more opportunities to connect with your audience.
Cost-Effective Solution: Converting existing content is a fraction of the cost of producing new videos from scratch. By repurposing your 16:9 videos into 9:16, you’re maximising the value of your existing video library and reaching a broader audience without the expense of new shoots. And with the right tools and expertise, this conversion process is quick and efficient, enabling you to stay active on social media with high-quality, optimised content.
Storytelling Potential in Vertical Format: Adapting to vertical video also offers unique storytelling opportunities. You can choose key focal points and reframe the content to draw attention to specific details that might have otherwise been overlooked in the original landscape format. Embrace the full-screen effect by focusing on captivating visuals and concise messaging that keep viewers engaged and scrolling for more.
At Mosey Media, we like you to get more for your money by transforming your landscape videos into captivating, full-screen experiences perfect for platforms like Instagram, TikTok, and YouTube Shorts.
Let us help you make the most of your existing content—contact Mosey Media today to discuss how we can elevate your social media presence through affordable, high-quality video conversion.
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